When it comes to the News Feed algorithm, there are many theories and myths. Most people understand that there’s an algorithm at work, and many know some of the factors that inform that algorithm (whether you like a post or engage with it, etc.). But there’s still quite a lot that’s misunderstood.
We publicly share many of the details and features of News Feed. But under the hood, the machine learning (ML) ranking system that powers News Feed is incredibly complex, with many layers.