Pinterest has launched a new TV and digital advertising campaign which aims to highlight the expanded product discovery opportunities in the app, facilitated by its increasingly smart interest matching, helping users find more Pins of relevance to them.

As explained by Pinterest CMO Andrea Mallard:

We all know time is our most precious resource and yet we give it up so freely to things that give us nothing in return. Pinterest is the invitation to reclaim some of that time. To explore with it, experiment with it and put purpose to how we spend it. As we think about how the next generation is manifesting every facet of their lives, this campaign emboldens them to do things that actually bring them joy.”