Twitter capped ’an extraordinary year’ in the last three months of 2020, as new users signed on in droves to follow global events in real-time despite the challenges of election misinformation and intensifying calls to ban ex-President Donald Trump.
On the back of this success, Twitter ad revenue grew 31% year over year to $1.15bn, with total ad engagement growing 35% over the same period. Across the quarter overall revenues grew 28% to $1.29bn, up from $1bn in over the previous three months.