• Permanent
  • Warwickshire, UK
  • £32k / Year
  • Salary: £32k

Adlib

  • Join a leading ed-tech brand
  • Next step in your career 
  • Hybrid working & flexi-hours

We are looking for a Senior Marketing Executive to join a leading-fintech brand and own the marketing activities for their innovative and family-orientated subsidiary brand. This role will focus on brand awareness, leveraging the substantial existing user base, and maximising retention through a multi-channel approach including web, digital, social and internal channels. If you are a Marketing Executive or similar looking for the next step in your career, this could be your next challenge!

What you’ll be doing

  • Maximise lead generation opportunities across websites, digital, social, and internal (intranet) channels
  • Develop strategies, content, and creatives for successful customer engagement, acquisition, and retention
  • Be up to date with new market trends and opportunities to further increase brand awareness and increase acquisitions whilst managing current affiliate partnerships effectively
  • Develop and deliver campaign creatives (incl banner advertising and website marketing) and content in-house, ensuring all communications are in line with brand guidelines, messaging and compliant with all relevant legislation
  • Manage website development, content creation, and amendments with consideration of SEO and keyword ranking
  • Marketing budget responsibility
  • Work closely with internal teams and external agencies to ensure that the overall brand roadmap is factored into campaign plans for marketing
  • Manage brand reputation across a variety of platforms

Experience you’ll need

  • Experience in Marketing Executive or similar position, managing effective digital, social and web campaigns
  • Experience using CMS (Preferably WordPress), email marketing platforms (ideally HubSpot), Adobe Creative Suite (Photoshop) and working knowledge of Social Media platforms including LinkedIn, Twitter, and Facebook
  • Strong copywriting and editing skills
  • Experience managing external agencies and ability to develop and nurture relationships with both internal and external key stakeholders