TikTok has launched a new, two-part series of tips for creators and brands looking to maximize their content, and improve their audience response on the platform – which could be a big help for brands trying to find their feet, or establish a solid process for posting TikTok clips.

As explained by TikTok:

“As part of an ongoing initiative to help small businesses elevate the creative they share on TikTok, we are pleased to announce “Behind The Camera,” a series of easy-to-follow instructional videos showing businesses how to take their TikTok to the next level through the latest creative trends and techniques.”