TikTok is looking to reinforce its connection with music trends via a new partnership with SiriusXM and Pandora that will see the creation of ‘TikTok Radio’, a new digital radio station that will showcase trending tracks based on platform engagement, and feature playlists from, and collaborations with, TikTok influencers throughout the summer in the US.
As explained by TikTok:
“Sonically synched to the TikTok experience, the channel will feel like a radio version of the platform’s “For You” page. The TikTok Radio channel will feature a diverse group of TikTok creators showcasing trending music and stories behind the songs throughout each day, as well as a weekly music countdown dedicated to TikTok’s top trending tracks.”