LinkedIn has launched the first stages of a new plan to develop a support framework for content creators on the platform, which will ultimately lead to new advertising and promotional opportunities through the app’s most influential users.

Last week, LinkedIn’s Editor in Chief Dan Roth posted a new job ad for a Head of Community, focused on supporting LinkedIn creators around the world.

As explained by Roth:

“Creators are the lifeblood of LinkedIn. People who share their voice with the goal of building up the community – whether that’s by creating original posts, stories, videos, articles, etc.; amplifying new people to follow; sharing news and links and explaining why they’re worth your time; etc. – help us all see what’s possible and what’s coming.”