Snapchat’s New Feature Automatically Creates Stories Based on Select Newsrooms’ Content
Snapchat is introducing a new “Dynamic Stories” feature that will allow publishers to automatically create Stories on the app based on news stories they publish online, the company announced on Tuesday. Early partners include CNN, Bloomberg, ESPN and more. The new feature uses a publisher’s RSS Feed to automatically create and post Stories on a publisher’s Snapchat Stories. The automatically generated Stories will appear in the app’s Discover feed, after which the Stories will then update in real time.