TikTok is looking to provide more assurance to advertisers with the expansion of its brand safety agreement with OpenSlate to advertisers in more regions.
TikTok will now provide OpenSlate’s ad placement protection to ad partners in Australia, Canada and the UK, in addition to the US. The deal utilizes OpenSlate’s tools to identify questionable content and content categories, and provide the capacity for brands to avoid unwanted association. TikTok announced its initial arrangement with OpenSlate back in October.