About the job
At Naturalmat we’ve been hand making organic beds & mattresses at our workshop on the banks of the river Exe since 1999. We buy all of our raw materials direct from source, we manufacture everything ourselves under one roof and we only sell direct to customer via our own showrooms and website. It’s this level of control that allows us to create the best possible product and experience for our customers. We’re fortunate to be growing fast, we’ve just opened our newest showroom in Knutsford and we’re building a new workshop & office next to our current HQ in Topsham.
Sustainability has been at our core since day one. We’ve always used natural, organic materials from renewable sources, we pioneered sustainable packaging and installed solar panels on the roof of our workshop. In 2020 we received a Queen’s Award for Sustainable Development and this year we became the first B Corp certified bed & mattress company in the UK.
About the role
We divide our retail business into two categories – Bedroom (for adults) & Nursery (for babies). In this role you’ll work across both, but with a bias towards Bedroom. You’ll own our overarching content strategy, coming up with creative ideas and ways to tell our story, as well as managing our content calendar. You’ll then create this content, shooting photos and videos to use for Instagram ads, posts, stories and reels. Currently we do this on a high-end iPhone, but if you’re handy with a proper camera then we’re happy to invest in this. You’ll run our Instagram account and be responsible for growing our following and building an engaged audience. Crucially, then you’ll adapt this content to be used across paid social, liaising with our PPC agency to ensure our ads are driving performance.
We’re a small team that gets a lot done, and we’re looking for someone who will really take the initiative and see things through. You’ll be working with other teams within the business so it’s important you can form strong relationships, communicate clearly and follow through on commitments. You’ll work closely with and report to the Marketing Director, Harry, and there will be plenty of opportunity to develop your skills & experience as the business grows. You’ll have a lot of responsibility and autonomy, and it’s all about driving business results.
Some specific responsibilities include:
- Content Strategy – You’ll create and manage our content strategy and calendar. We brainstorm broad themes as a team and then it’s your job to flesh out what stories we tell, and how, to our audience across our channels.
- Social Media – Instagram is where we’ve focused our efforts to date and we’ve worked hard to build a following of 30k. We’ve got great photography and unique, interesting stories to tell, so there’s really no excuse. We know we could be doing better so you’ll bring new ideas and really make this channel your own.
- Content Creation – You’ll shoot photos and videos to create compelling content which makes us stand out. You’ll need to be able to edit together video for reels and add graphics and subtitles.
- Paid Social Creative – A really key part of this role is turning the great content you create into impactful, thumb-stopping ads for Facebook and Instagram. This is something we could be way better at and we need you to really take this challenge on.