• Full Time
  • London

WARC

About the job

We’re looking for a Social Media Creative to join our team in London as part of our Marketing function.

Your Role: Your role will play a key role in repositioning a 40-year-old brand by creating social media strategies and content that drive engagement and demand for all of WARC’s products and programmes. Brand affinity, audience engagement as well as demand generation will be high on your daily agenda.

You will have the opportunity to define a complete, new era for WARC on social media. Our ambition is to create the most engaged and diverse marketing community online; you’ll have the chance to collaborate and facilitate debates with the members of this community every day

Key Responsibilities

  • Partner directly with the content team to create social-first content, infographics, to highlight our content and create Fomo for non-subscribers.
  • Gain a strong understanding of our community, the needs and interests of its members, and what makes them tick. You’ll immerse yourself in the community, you’ll be on top of conversations as they happen, and you’ll spot emerging voices and talent internally and externally.
  • Create social media strategies and produce social video content agreeing on messaging and tone of voice with the Creative Team; work closely with the in-house Design Team to produce compelling design assets (graphics, infographics) to support campaigns.
  • Convey narratives – with storytelling at the heart – through social-first video content to maximise audience engagement. There’s space for experimentation and innovation: you’ll be able to do your best work so far.
  • Work closely with the Senior Brand and Content and Head of PR to create a social media calendar in line with the marketing calendar as well as business priorities.
  • Be proactive about bringing new, innovative ideas to the table on how to grow reach and engagement with our social audiences.
  • Take charge of the Podcast, and create social-first assets and stories that enable growth of the channel. number of listens and sponsorship. ( think strategically about partnerships and guests together with the content team)
  • Produce weekly global/regional reports and monthly dashboards to demonstrate campaign progress and regional success