LinkedIn Launches Connected TV and Live Event Ads for B2B Marketers
April 3, 2024 Read in 1 minuteLinkedIn has launched its own version of connected TV (CTV) ads, while also adding a new way to promote live…
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LinkedIn Adds Dynamic UTM Parameters to Campaign Tracking
April 1, 2024 Read in 1 minuteLinkedIn is rolling out a new way to track ad campaign performance, with the addition of dynamic UTM parameters, which will…
LinkedIn Plans to add Gaming to its Platform
March 16, 2024 Read in 1 minuteLinkedIn, the Microsoft-owned social platform, has made a name for itself primarily as a platform for people looking to network…
LinkedIn Will Now Enable Brands to Sponsor Any Organic Post in the App
March 13, 2024 Read in 1 minuteLinkedIn is expanding its Thought Leader ads into its own version of branded content promotion, by enabling businesses to promote…
LinkedIn Launches New Tools to Assist in Internal Career Progression
March 6, 2024 Read in 1 minuteLinkedIn’s looking to help people deal with the rise of generative AI, by adding new ways to assist in internal…
LinkedIn Adds More AI-Powered Options to Its Recruiter Platform
February 27, 2024 Read in 1 minuteLinkedIn has unveiled some new AI-powered elements for its Recruiter HR platform, including conversational prompts to help build recruiting projects,…
People Also Viewed is being replaced
February 16, 2024 Read in 1 minuteFrom 29 February LinkedIn will replace the People Also Viewed feature with Other Similar Profiles. People Also Viewed is a feature on LinkedIn that…
LinkedIn Launches New Media Planning API
February 12, 2024 Read in 1 minuteLinkedIn has launched a new Media Planning API, aimed at agency partners, which will provide data directly sourced from LinkedIn’s…
LinkedIn Adds New Prompts To Boost Networking Opportunities
February 7, 2024 Read in 1 minuteLinkedIn’s looking to make it easier to manage your professional interactions in the app, by splitting its “Network” tab into…
Upcoming Updates for LinkedIn Creator Mode
February 3, 2024 Read in 2 minutesOn 1 February 2024, LinkedIn shared the following update email: “Two years ago we launched creator mode so members could unlock access to…